Elevating Xpand’s Amazon Success Across Global Marketplaces

Duration

June 2022 – Present

Client

Xpand

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OVerview

Xpand, a renowned global brand, was already established across multiple Amazon marketplaces when they approached Labels Growth in June 2022. Initially, they entrusted us with managing their operations in the Australian marketplace. After witnessing substantial sales growth and operational efficiency, Xpand expanded our role to include complete A-Z account management for their USA and Canada marketplaces. Today, we manage their operations across these key regions, helping the brand achieve $3.1 million in annual sales.

Challenges:

Despite Xpand’s strong market presence, they faced specific challenges:

Stagnant Growth in Australia: While Xpand had a foothold in the AU marketplace, sales growth was not meeting expectations.
PPC Inefficiency: Campaigns were not optimized for maximum ROI, resulting in higher ad spend with limited returns.
Operational Scaling Across Regions: Managing diverse marketplaces required consistent strategies tailored to the unique dynamics of each region.

Our Approach:

Strategic Account Management in Australia: We began by refining their product listings, optimizing content for relevant keywords, and enhancing imagery to align with local market preferences. These changes immediately improved discoverability and conversions.
Performance-Driven PPC Campaigns: By implementing a structured PPC strategy, we identified high-performing keywords and streamlined ad spending. This resulted in increased sales and better ROAS, particularly in the competitive Australian marketplace.
Scaling Success to the USA and Canada: Impressed by our results in Australia, Xpand entrusted us with their USA and Canada marketplaces. We replicated our data-driven strategies while tailoring them to the consumer behavior and competitive landscapes of these regions.
Continuous Optimization: Weekly performance reviews and adjustments ensured consistent sales growth and a high standard of operational excellence across all marketplaces.

Results:

Significant Sales Growth in Australia: Within months, Xpand’s sales in the AU marketplace experienced a remarkable increase, making it one of their most profitable regions.
Successful Expansion in USA and Canada: With our management, the USA and Canada marketplaces saw steady growth in sales and improved brand positioning.
Annual Revenue Milestone: Xpand now generates $3.1 million annually from the marketplaces we manage.